3. Attend Trade Fairs
Participating in trade fairs in your target market can be a great entry point to get to know your market better, promote your brands, and potentially meet buyers or partners. However, participating in trade fairs can be quite costly. Therefore, it is important to calculate the cost-benefit ratio before deciding if it is worth it to participate in such trade fairs. With that being said, you would need to properly study the type of buyers that attend this event, the type of events that are organized during the fair, the potential of the markets targeted by the fair for your products, and the overall value for money.
Instead of exhibiting at a fair, you could potentially search for the list of exhibitors and connect with them directly (preferably before the fair), either by email or by visiting their stand in the fair.
Since the outburst of COVID-19, many trade shows have been cancelled or organized virtually. Event though it is considered more challenging to connect virtually with buyers, you can still benefit from accessing the exhibitors list and contacting the buyers individually by email or phone.
Preparations prior to attending a fair is key to ensuring proper participation. The Investment Development Authority of Lebanon (IDAL)
regularly organizes training for the companies participating as part of its delegation in major international fairs. You can also consult with marketing professionals to help you develop a marketing strategy to be used during the fairs.
Most popular fairs among agri-food Lebanese exporters include Anuga
in Germany/ France, Gulfood
in Dubai, Summer Fancy Food
Show in New York. For the fresh fruits and vegetables, Fruit Logistica
in Berlin and Macfrut
in Italy were always considered the go-to event for Lebanese exporters.