The International Food Exhibition (SIAL) in Paris officially opened its doors to visitors on Saturday, October 15th, 2022, following the inauguration ceremony of the Lebanese Pavilion, which was attended by the outgoing Minister of Industry, MP Georges Bouchikian, MPs Simon Abiramia and Michel Moawad, as well as the Director General of the Ministry of Economy and Trade Mohamad Abou Haidar and Lebanese Ambassador to France Rami Adwan.

Fair Trade Lebanon-BIEEL and Rene Moawad Foundation organized the Lebanese Pavilion at SIAL 2022, with the collaboration of the Ministry of Economy and Trade, the Ministry of Agriculture, the Ministry of Industry, and the Embassy of Lebanon in France. Around 20 Lebanese agro-food industries were represented at the national pavilion; for more information, please see the brochure.

The objective for these brands: to show themselves in their best light in order to strengthen the notoriety of Lebanese products abroad, both in terms of taste and quality standards, and thus allow the country to increase its exports.